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The Author

With almost 8 years of experience in the sustainability field, The Author has developed, and has been instrumental in developing, some of the most energy efficient and 'green' structures in the country. A LEED AP expert in the fields of renewable energy, carbon foot-printing, green building, energy efficiency and sustainable design, The Author has an unwavering passion for the environment as well as the means and methods by which humans can achieve a more harmonious existence with it. The Author currently runs a sustainable design and consulting company which has several large corporations and developments as clients. Due to this fact, it is important that he remain anonymous within the format of Sincerely Sustainable as his views do not, or rather cannot, reflect as the views of his company. This blog was created to be a vehicle to express his views, while at the same time possibly better guiding readers through an exponentially growing, and unfortunately increasingly deceptive, green marketplace.
The Author has written 295 posts for Sincerely Sustainable

Electrolux Plans On Making Vacuum Cleaners From ‘Ocean Plastic’

Electrolux is embarking on a plan to take plastic from the enormous plastic garbage islands in the ocean and make vacuums out of it. But is this more marketing ploy than real environmental impact?

ICFF 2010 Highlights: D.E. Sellers’ Humanitarian eDesk

Texas architect D.E. Sellers combines his knowledge of fabrication together with a desire to bring education to the developing world and disaster-stricken regions to create the eDesk.

Consumer Reports ‘Eco Label Report Cards’ Help Decipher Authenticity Of Green Claims/Labels

Greenerchoices.org now offers a searchable ‘eco-label report card’ database to better help eco-conscious consumers weed through the ever increasing sea of green labels and certifications appearing throughout the marketplace.

Enormous Granite Batteries May Make Renewable Energy More Reliable/Efficient

Researchers in Cambridge, England have developed an energy storage method that utilizes cheap crushed gravel for batteries.

‘Water Battery’ For Plants Could Bring Forests And Crops To Unlikely Places

Imagine a forest growing in the Sahara or trees dotting the landscape of Death Valley. Though it may seem like a stretch of the imagination, the Groasis Waterboxx has the potential of making these mirages a reality.

McDonald’s Board Votes “No” To Cage-Free Eggs

Not that this should come as a surprise to anyone, but the global obesity-creating juggernaut that is McDonald’s recently voted against a proposal to require 5% of its eggs come from ‘cage-free’ hens. According to McDonald’s, the “science isn’t in” on the benefits of cage-free eggs and that they feel 72 square inches per hen [...]

Whole Foods Puts A Cork In It; And By “It” I Mean Massive Recycling Program

Most people think of corks as something as important as a twist-off bottle cap, but cork is the OG of sustainability and does more for the environment than you know.

Top 5 Reasons Why Getting Rid Of Your Lawn Is One Of The ‘Greenest’ Things You Can Do.

The quest for the green lawn is never ending. But given all of the environmental impacts and negative health effects associated with attaining the perfect lawn, doesn’t it make more sense just to get rid of it? Here are 5 reasons why you should.

Atmospheric CO2 Continues To Increase Rapidly, Despite Global Economic Downturn

Despite reduced industrial output and transport due to the slumping global economy, scientists in Norway are still measuring record high levels of atmospheric CO2. There are fears that the CO2 concentration is actually increasing rapidly.

The Newest Tesla Is Rolling Out! (Probably Isn’t What You Were Expecting)

This new all-electric walk-in van isn’t quite what most would expect from a company better known for its sleek EV roadster, but what’s under the hood is uniquely Tesla.